Join Chessiverse

Help us make chess more accessible, engaging, and educational for players worldwide.

Open Positions

Marketing Generalist (Paid + Lifecycle)

Part-time or Full-time Remote
Mission: Grow qualified signups and paid conversions profitably, while building a repeatable marketing system (tracking → creative/testing → lifecycle → reporting).

Type: Start as consultant (part-time or full-time hours), with a clear path to convert to FTE after a trial period if both sides want it.

What you'll own

1) Google and Facebook Ads

Goal: Efficient acquisition with clean measurement and a steady testing cadence.

  • Build and manage Search + YouTube campaigns: structure, keywords, match types, negatives, audiences, geo/language, bidding strategy
  • Write/iterate ad copy and extensions; coordinate landing page messaging to match intent
  • Set up and maintain conversion tracking (trial, purchase, key activation events)
  • Run weekly testing: new keyword clusters, ads, landing page variants, audience segments
  • Set up and manage Meta campaigns: prospecting + retargeting; creatives tailored to chess audiences
  • Create/coordinate UGC-style ads, short-form video concepts, statics, and carousels
  • Maintain audience hygiene: exclusions, retention windows, frequency monitoring
  • Produce clear weekly reports: spend, CPA/CAC, conversion rate, trial→paid performance, insights, next actions
  • Attribution & tracking hygiene (GA4/GTM/pixels/UTMs)
  • Landing page optimization (CRO)
  • Offer + funnel design
2) Newsletters / Lifecycle Email

Goal: Increase activation, retention, and paid conversion via email.

  • Build an email calendar: weekly newsletter + key lifecycle automations
  • Create flows: welcome/onboarding, "resume learning," winback, trial conversion, churn prevention
  • Segment based on behavior (e.g., new users, active learners, lapsed, trial users)
  • Measure outcomes beyond opens: clicks to key actions, activation lift, conversion lift
3) Social Media & Community Management

Goal: Consistent presence that supports paid + community + credibility.

Channels: Twitter, Facebook, Instagram, Discord

  • Maintain a posting cadence (short-form clips, puzzles, mini-lessons, product highlights, community spotlights)
  • Repurpose high-performing paid creative into organic (and vice versa)
  • Light community engagement: replying, prompting discussion, sourcing content ideas
  • Community growth loops
Cross-channel responsibilities
  • Measurement & Analytics: Maintain a single source of truth dashboard. Diagnose where the funnel leaks.
  • Positioning + Messaging: Keep ads, landing pages, emails, and social consistent around core value props.
  • Creative Direction: Brief, iterate, and ship creative assets.
  • Experimentation cadence: Run structured tests and document results.
  • Coordination with product/content: Feed back what users respond to (objections, hooks, feature requests, pricing friction).

What "good at chess" means in practice

You can speak to chess players credibly and create/critique chess-related marketing without sounding like an outsider:

  • Comfortable with common chess concepts and improvement paths (tactics, openings, endgames, rating goals)
  • Can write clear English explanations about chess learning
  • Can generate marketing angles that resonate with real player motivations (confidence, consistency, rating milestones, time constraints)

Requirements

  • Very strong English: You write high-clarity copy for ads, landing pages, and emails, and you can edit ruthlessly.
  • Performance marketing competence: You've managed budgets and can show you improved CPA/CAC, conversion rate, or LTV/CAC (case studies or examples).
  • Hands-on operator: You can set things up, run campaigns, and troubleshoot tracking—not just advise.
  • Comfort with data: You can interpret results and decide what to do next without hiding behind vanity metrics.

What success looks like

  • Paid acquisition: CPA/CAC to signup (and to paid, if measurable), ROAS (if applicable), conversion rate improvements.
  • Funnel: Landing page CVR, trial→paid (or signup→paid), activation metrics (first meaningful session, course completion step, etc.).
  • Email: Activation lift, conversion lift, churn reduction signals (not just open rate).
  • Output: Consistent weekly testing cadence + documentation + stable tracking.
Apply Now

Send us your resume and a brief note about why you'd be a great fit.

careers@chessiverse.com